Pedestrians - Beware Of Detroit's Deadliest Areas!

Detroit is a city full of history and rich culture. Over the years, the Motor City has faced numerous trials and setbacks, but today there is a newfound excitement in Detroit. People are making their way back and investments are being made to revitalize the city. While Detroit is in the midst of a major comeback, some serious problems need to be addressed in order to continue the city’s upward development. One of the issues currently at the forefront is pedestrian safety.

From 2010-1016, Detroit had the, “highest per-capita pedestrian death rate… in the nation for large cities,” according to the Detroit Free Press. The Michigan Law Firm, PC discussed this alarming statistic earlier this month. Of the 139 square miles that make up Detroit, some areas pose a greater threat to pedestrians than others. Specifically, the Detroit Free Press identified three areas that have historically been more dangerous for pedestrians, including Gratiot, the west side of the city near 7 mile, 6 mile, and Greenfield, and Downtown Detroit.

In the Gratiot area, 8 pedestrians lost their lives within the, “half-mile stretch of Gratiot Avenue between Greiner Street and East 7 Mile Road.” Out of the 8 victims, 3 were women and 5 were men. The youngest to die in a pedestrian car crash on Gratiot was 14 years old and the oldest was 82 years old. The 5 men killed were between 21 and 60 years of age.

On the west side of Detroit, a total of 13 pedestrian fatalities took place approximately around, “West 7 Mile Road, Ferguson Street, Florence Street, and Lauder Street.” Over half of the lives lost in this “hot spot” were women. The male and female pedestrian car crash fatality victims  were between the ages of 25 and 71.

Not surprisingly, Downtown Detroit has been dangerous for bicyclists in addition to pedestrians. In a period of 8 years, 7 pedestrian fatalities occurred within, “1-square-mile...in the heart of the city on Woodward just north of Campus Martius.” Once again there was a wide age range amongst the pedestrians killed, with the the oldest, and also the only female, pedestrian killed being 90 years old, and the youngest pedestrian killed being a 21 year old male.

In order to understand and prevent future pedestrian car accidents, it’s essential to recognize the similarities that these pedestrian fatalities share. First, alcohol did not a play a role in any of the 28 pedestrian accident fatalities, which means that the very serious problem of drunk driving did not contribute to these Detroit pedestrian deaths. Additionally, 22 out of the 28 pedestrian deaths, or more than 75% of the pedestrian fatalities, took place during nighttime hours when the city was dark. The fact that so many pedestrian car crash deaths happened in the dark leads to the theory that pedestrian fatalities are being caused by low visibility in Detroit streets, and not due to driver negligence by drunk driving or drugged driving. These pedestrian car accidents may have actually been accidents, that the at fault drivers couldn’t prevent. Although Detroit has added 60,000 street lamps over the past few years, it appears that more lighting needs to be installed, particularly at these three deadly Detroit locations, to prevent pedestrian car accidents. Lastly, 18 out of the 28 pedestrian car accident fatalities occurred at a non-intersection location. This means that the existing crosswalks are not helping shield the high pedestrian death rate, and city officials must focus on implementing safer pedestrian infrastructure.

Many Detroiters walk or ride their bikes to get around the city on a daily basis. These pedestrians should be able to get to their destinations safely and conveniently, without having to take risks that could result in a fatal car accident. As Detroit comes back stronger than ever, the city’s residents and tourists need to feel safe. Lowering the pedestrian death rate is one step towards a safer and more prosperous Detroit.

While the pedestrian death rate in Detroit is particularly high, pedestrian accidents can occur anywhere and at anytime. Drivers should remain alert when behind the wheel and actively scan the road for pedestrians, as well as any traffic obstacles. The Michigan Law Firm, PC understands how difficult dealing with pedestrian car accident lawsuits can be without even factoring in the severity of recovering from pedestrian car accidents injuries. Our experienced accident attorneys handle serious injury cases throughout the State of Michigan and can help victims of pedestrian accidents recover any benefits they may be entitled to under Michigan law. For a free legal consultation, call us today at 844.4MI.FIRM.

Detroit's Dangerously High Pedestrian Death Rate

In Detroit, cars are not just a mode of transportation; cars go beyond a hobby, or general interest. Here, they are a way of life. Two of the big three automobile manufacturers have their headquarters in the Motor City, along with many major auto suppliers. Later this summer, thousands of classic and modern cars will be cruising the Woodward Dream Cruise. Simply put, Detroiters love cars!

While motor vehicles are often the center of attention, it’s become clear that the city also needs to pay attention to pedestrians. According to the Detroit Free Press, in the US in 2016 there were nearly 6,000 pedestrian fatalities, 29 of which took place in the City of Detroit. This number may seem insignificant, yet Detroit received the, “highest per-capita pedestrian death rate - 34.5 per 100,000 residents - in the nation for large cities in 2010-2016.”

Pedestrian fatalities in Detroit differed in several ways from pedestrian fatalities that took place in other cities. Between 2009-2016, only 6% of Detroit pedestrians were under the influence of alcohol or drugs at the time of their deaths, which is 30% lower than the nationwide percentage. Also in Detroit, within the same time period, 80% of pedestrians were struck “after dark,” versus 72% across the US. Similarities do exist between Detroit and the rest of the country in terms of pedestrian fatalities, such as the gender of the individual who lost their life, and the location of the car crash. Males accounted for 73% of pedestrian deaths between 2009-2016, and male or female, the fatalities occurred 77% of the time at non-intersection locations. Nationwide, as well as in Detroit, pedestrians killed were, on average, 49 years old.

The statistics relating to hit and run pedestrian car crashes also are a cause for concern for Detroit. Nationwide, hit and run car crashes made up 18% of all car crashes between 2009-2016. In Detroit, hit and run car accidents were an alarming 46% of of all car accidents,  32% higher than the national average!

In light of these shocking pedestrian car crash fatality statistics, action has been taken to help make the city safer for those traveling by foot. Recently, Woodward Avenue at Jefferson Avenue was closed and a pedestrian plaza was added. Lanes were removed from East Jefferson Ave. to Grosse Pointe Park, and in its place, “bike lanes and pedestrian infrastructure” were added. To help prevent the prominent concern of pedestrian deaths taking place at night, 60,000 street lights were installed. Over the course of the next few years, Detroit will also be fixing approximately 125,000 run-down sidewalks.

Detroiters should note that city officials are mindful of all the pedestrian fatalities occurring in the area. Detroit’s Department of Public Works investigates pedestrian car crashes, and from their analysis, looks into what could prevent pedestrian car accidents from occuring. The Department’s staff also improves crosswalks by adding, “crosswalk signs and inspect[ing] pedestrian crossing signals for proper timing and display.”

The issue of pedestrian deaths is highly complex and has no simple answers. The main dilemma is that most Detroit roads were built with cars in mind, putting pedestrians at a disadvantage. Because of the existing infrastructure, individuals traveling by foot or bike are forced to take road navigation risks, and may attempt to cross a street where it is not safe to do so. The biker or walker may believe they can beat traffic, but the odds of beating a car are not in their favor. It’s clear that even more changes need to be implemented in the city, including at the very least, additional crosswalks and stop lights. When out and about in Detroit, pedestrians should be able to conveniently get where they need go, without having to fear for their lives.

When an automobile accident occurs between a vehicle and a pedestrian, the pedestrian is substantially more vulnerable than the driver. After all, there’s no comparison between one individual and a 4,000 pound car. Detroiters who commonly ride their bikes or walk around the city should locate and use designated crosswalks, as well as be on alert whenever they are in the path of any vehicle. The Michigan Law Firm, PC understands how devastating pedestrian car accidents can be. Our experienced attorneys are here to help car accident victims with their legal burdens so they can focus on taking care of themselves. For a free legal consultation, call us today at 844.4MI.FIRM.

Michigan Woman Dies After Being Struck By Vehicle In Parking Lot

A Michigan woman has passed away after being hit by a car in a grocery store parking lot outside of Muskegon, Michigan. According to the Detroit Free Press, Betty Jean Wolovek, 82, was struck by a vehicle in the parking lot of E&A Grocery on East Apple Avenue in Egelston Township, Michigan. The accident occurred on Thanksgiving Day, November 23, 2017, at around 10:30 AM. She was taken to Mercy Health, where she died from her injuries.

The car accident is still under investigation. Currently, Muskegon police have not released any details about the driver or if any criminal charges have been filed. According to Wolovek’s son, she was hit by a female driver who remained on scene until the police arrived. He believes the driver was backing up when she hit his mother.  

Parking lot accidents are unfortunately common in the United States. According to the National Safety Council (NSC), an average of 50,000 accidents occur each year in parking lots and garages. Parking lot accidents result in about 500 deaths and 60,000 injuries each year. And since traffic deaths on highways and surface roads have been rising in recent years, it’s likely that the number of parking lot accident deaths may rise too.

A survey done by the NSC in 2016 found that 66% of drivers admit to making phone calls while driving in parking lots, and 56% admit to texting. Drivers also admitted to programming their GPS, sending or receiving emails, taking photos or watching videos, using a smartphone, surfing the internet, and video chatting, all while driving in parking lots.

Deborah A.P. Hersman, president and CEO of the NSC, said that, "Parking lots are intense driving environments that require both drivers and pedestrians to pay close attention...It is discouraging that so many drivers are willing to add distractions to that mix. When you're in a parking lot, you need to be hyper-vigilant to the risks surrounding you – just because speeds are lower doesn't mean you are safe." To help prevent car crashes, the NSC provides the following tips for drivers while in parking lots.

Parking Lot Driving Safety Tips

  1. Stay in lanes and avoid cutting across lots.
  2. Drive slowly and use directional signals.
  3. Anticipate the actions of other drivers.
  4. Obey stop signs and no-parking signs.
  5. When backing out, be mindful of vehicles and pedestrians.
  6. Watch for small children and parents with baby strollers.

It’s not just drivers who need to remain vigilant and free from distractions while in parking lots, however. From 2001 to 2011, more than 11,000 pedestrians were seriously injured because they were distracted by phones. The National Highway Traffic Safety Administration (NHTSA) notes that like traffic deaths, pedestrian accident deaths are also on the rise. Pedestrian deaths jumped 9% from 2014 to 2015, and are at the highest number they’ve been since 1996. When walking through a parking lot, pedestrians need to put the phone down, and be aware of vehicles that could start backing up at any moment.

Drivers and pedestrians must work together to car accidents in parking lots. Pedestrians need to stay away from their phones and any other distractions while walking to and from their cars, and be on the lookout for cars with their brake lights on, or any other signal that a car may be about to move. Drivers should program their GPS, send emails, make phone calls, and do whatever else they need to do while their car is in park and not moving - not while driving. When backing out of a parking space, drivers should check and double check for pedestrians, shopping carts, and any other hazards that may be their way. Parking lots may not seem as dangerous as highways, but distracted driving accidents can happen anywhere, and drivers should always know how to be safe avoid car accidents.

Parking lot accidents may not receive as much attention as high-speed car crashes on the freeway, but the truth is that car collisions can happen anywhere. If you have been involved in an automobile accident, call The Michigan Law Firm, PC at 844.4MI.FIRM for a free legal consultation. 

Christmas Lights May Cause Distracted Driving Accidents

With Christmas just around the corner, houses, shopping complexes, and office buildings all around, are decorated in shining lights, Santa sleighs, and reindeer. While receiving gifts may be most peoples' favorite part about the upcoming holidays, Christmas decorations are another cause for excitement, as they bring out creativity and even competition, to see who has the best displays. In fact, the whole premise of the movie Deck The Halls, is, "two neighbors having it out after one of them decorates his house for the holidays so brightly that it can be seen from space!" Visibility from space may be a stretch, but many businesses, homes, and even cities in Michigan, go all out in lighting splendor during the holidays. Driving to see these Christmas light spectacles is a very popular Christmas pastime. 

In fact, there are multiple holiday light displays throughout the Metro Detroit area which hold up traffic and draw crowds of pedestrians. Downtown Rochester, Michigan is famous for its outstanding light display throughout that connects all downtown storefronts. Restaurants and small shops are decorated in different colors, which gives the entire strip an amazing glow. Citizens of Michigan can view this sight by driving through downtown but also enjoy parking, walking around, and taking pictures with their family and friends. For those who don't like to leave the comfort and warmth of their car, Lake Shore Drive in Grosse Pointe is a popular holiday decoration destination. The houses in this neighborhood are known for the extravagant Christmas lights and people from all across the Metro Detroit area come to see them.

While the light shows and displays are so dazzling, it is for the reason that they are eye catching that they may also be dangerous. Looking at lights while in a car causes attention to veer away from the road and may in turn cause drivers to become involved in distracted driving car accidents. These distracted driving car crashes might not only involve other cars, but in such high traffic areas, may lead to distracted driving pedestrian accidents. A few weeks ago, in Massachusetts, a local news outlet reported that a 62-year-old man was hit by a car while crossing the street to view a popular Christmas light display that is put up every year. He was hit by a 23-year-old who was driving through the light display. This is just one example of the many distracted driving car accidents that can occur relating to both pedestrians and drivers during the holiday season. And although that distracted driving pedestrian accident occurred in Massachusetts, similar winter car crashes can occur to families talking selfies in downtown Rochester or couples driving through Lake Shore Drive.  

Whether you are a pedestrian or a driver, one thing to always remember is to be aware of your surroundings and know that your actions can affect the lives of others. According to The Centers for Disease Control and Prevention (CDC), every day 9 people are killed and around 1,000 people are injured due to distracted driving. That's over 12,000 people who get injured because of distracted driving! 

If you plan on driving to see holiday lights this year, choosing a designated driver, as you would to avoid drunk driving, may be a good idea. A designated driver would not look at the holiday decorations and instead would focus on the road so the rest of the vehicle's occupants can enjoy Christmas spectacles without worry. If you plan to take in the holiday spirit via walking, try to wear reflective clothing and move in a group so as to be visible, and try to stay on sidewalks and walkways, so as to avoid stepping in the road. While there is no surefire way to avoid being involved in a distracted driving car accident or a distracted pedestrian crash, by staying alert and staying in your lane (or sidewalk), any potential accidents can hopefully be avoided.

Pedestrians and drivers who want to take pictures of the holiday displays should be aware that cell phones are a huge contributor to distracted driving and adding Christmas lights just begging to be photographed and tweeted into the mix, doesn’t help. Getting the perfect Instagram picture is not worth a call to a car accident lawyer. Telling your accident attorney that you got hit by a car because you walked into the road while taking a selfie with Santa in the background not only sounds embarrassing, but may cause you deal with a ridiculous number of Michigan car insurance legal issues. 

The holiday season comes with an infectious spirit that causes people to drink eggnog, go caroling, and decorate their houses with lights. While driving around town to look at holiday light displays is a popular event, drivers and pedestrians should always remember to be aware of their surroundings and take precautions to prevent distracted driving car accidents. If you have been injured in a car accident caused by a distracted driver call The Michigan Law Firm, PLLC, at 844.MI.FIRM, for a free consultation with an experienced auto accident attorney. 

Help! We Can't Stop Texting And Driving

Distracted driving has become a major issue in our world today, especially since more people have smartphones than ever before. The National Highway Traffic Safety Administration (NHTSA) estimates that each day in the United States, 660,000 drivers use an electronic device while driving. Also, each day, approximately 9 people are killed and more than 1,000 are injured in automobile crashes reported to have involved a distracted driver, based on statistics from the Center for Disease Control and Prevention (CDC). It should be mentioned that these are just the reported distracted driving car accident cases, and there many be thousands of other cell phone car accidents that occurred without official documentation, because of how difficult it is for authorities to pinpoint a distracted driver. It therefore goes without saying that distracted driving is very dangerous, and with the technological era upon us, it is also on the rise.

Distracted Driving Statistics

The following statistics, provided by Click On Detroit, help put the dangers of distracted driving into context:

  1. Taking your eyes off the road for more than two seconds doubles your risk of a crash.
  2. When driving 55 miles per hour, five seconds with eyes off the road is equivalent to driving the length of a football field blindfolded.
  3. Distraction is a factor in nearly 6 out of 10 moderate-to-severe teen crashes

The texting and driving problem has gotten so big that highways across the country now regularly warn drivers "Don't text and drive," and 46 states and the District of Columbia have laws banning texting and driving. If these laws don't deter people from engaging in distracted driving, we hope that drivers will keep these shocking statistics in mind, to help prevent a distracted driving car accident and to minimize the risk of experiencing a life-changing car crash injury on the road.

However, although we know that talking or texting while driving is an issue, the problem isn't just calling or sending a text message to catch up with your best friend. Drivers with smart phones are now even using Snapchat, Facebook, Instagram, Twitter, Google Maps, Spotify, and YouTube, all while operating a vehicle on busy roads. In a survey sponsored by the National Safety Council that focused on 2,400 drivers of all ages, 74% said they would use Facebook while driving, and 37% said they would use Twitter while behind the wheel, with YouTube (35%) and Instagram (33%) close behind. 

 CNN talked to Jennifer Smith, a mother of two and founder of the advocacy group StopDistractions.org. She lost her own mother in a crash nearly 8 years ago when a 20-year-old who was talking on the phone drove through a stoplight. Since then, Smith has devoted her life to helping other families who have become victims of distracted driving crashes by providing support, lobbying for legislation, and planning public awareness events.  Smith believes that people need to really focus on what's important. "As I'm talking to new families, more and more of them are telling me, 'It's Snapchat,'" said Smith, whose daughters were 1 and 13 when their grandmother was killed in Oklahoma City. "It's Snapchat today, but then what is it tomorrow?...Social networking while driving is not necessary and should not be done by anyone, in any way, who's driving. Period. And somehow we've got to make the whole country understand that."

Also acknowledging the widespread problem of using social media while driving, Deborah Hersman, President and CEO of the National Safety Council commented, "We know that it's an under-reported issue and it's a lot like impaired driving in that way where people know it's not acceptable to do it, and yet a lot of people still do it anyway." 

The Science Behind Distracted Driving

David Greenfield, founder of the Center for Internet and Technology, told CNN that the constant need to check our phones, even when operating a vehicle, is caused by the “addictive nature of smartphones and how our brain instinctively responds to those pings, which signal an incoming text or social media update.” 

Smartphones are taking over the world. They are affecting our brains and behavior on a daily basis. When we hear the alert of a new message, social media notification, or new email, our brains get a dose of dopamine, which is a chemical that leads to an increase in arousal. “The dopamine reward centers are the same centers that have to do with pleasure from eating, pleasure from sex and procreation, pleasure from drugs and alcohol,” Greenfield said. “This reward circuitry is as old as time and if we didn’t have it, we probably wouldn’t exist as a species.”

Where the trouble arises however, is not the higher level of dopamine, but the shutdown of access to the prefrontal cortex, which is responsible for most of our judgement and reasoning. “The parts of the brain that say, ‘OK, how important is this text? Is this text worth dying for? Is this text worth killing somebody else for?’” Greenfield said. “The answer, of course, logically, would be ‘no,’ but if you have less access to that part of your brain when you’re in this state, which seems to be the case, then you’re not really using your judgement.” 

Distracted Driving Prevention Apps

Scott Tibbitts, founder of a technology called Groove, believes he can help bring an end to distracted driving. His distracted driving prevention app sends a signal to the driver’s phone service provider, altering it to hold off on all texts and social media notifications while they are driving, and also prevents the driver from posting anything while the car is moving. Tibbitts compares the addiction to texting while driving to having an open bag of potato chips in the car. “I know I shouldn’t be eating potato chips, but just take a deep breath of that barbecue sauce. Well that’s what the ‘bing’ is. The ‘bing’ is “Oh, my gosh this might be the text message from my daughter that says, 'Dad, I need help,'” Tibbitts explained.

Groove is only one of many distracted driving prevention apps and phone features being developed to minimize distracted driving, like Apple's Do Not Disturb While Driving feature and At&T's DriveMode app. It may seem ironic to use technology to stop the usage of electronics while driving, but it actually might make more sense. If people are relying so much on their mobile devices, what better way to spread the word about the risks of distracted driving and to help break bad habits than with the cell phones themselves? 

Every time we look at social media while behind the wheel or text while driving, we get a false sense of security and believe that we will be safe in future attempts. Despina Stavrinos, director of the University of Alabama’s distracted driving research lab, says it’s similar to the reinforcement theory. “So you’re driving every day, sending text messages, and nothing happens. So it’s reinforcing to you, ‘Hey, I can do this. I am a pretty good multitasker,’” said Stavrinos. In reality, distracted driving is doing nothing more than putting drivers and passengers at risk for severe injury or death. People are smart enough to develop addictive apps and modern cell phone technology, so they should be more than capable of making the right decision to forget the distractions and focus on the road while driving. 

In many ways, distracted driving can be just as dangerous (if not more so) to drivers and others on the road, than drunk driving. If you truly believe that text messages, Facebook alerts or emails are that important, pull over to the side of the road and complete your business before getting back on the road. If you or someone you know has been involved in a distracted driving car crash, call The Michigan Law Firm, PLLC today. Our firm are highly experienced in dealing with all types of motor vehicle accidents and can help you. Call us at 844.4MI.FIRM for a free consultation.

Honolulu Becomes The First City to Ban Distracted Walking

Every driver has experienced that moment of fear when proceeding through an intersection or sidewalk crosswalk, and seeing a pedestrian walking toward the road looking while down at their phone. You do not know whether the pedestrian understands where they are relative to the road and will stop accordingly, or if they will proceed to walk through because they are too distracted by their phone. “Distracted walking” is dangerous for both drivers and pedestrians, and cellphones are far and beyond the primary cause of it. According to a study published by the University of Maryland, 11,000 injuries phone-related injuries have occurred as the result of distraction, between 2000 and 2011. Honolulu, Hawaii has sought to become the first US city to pass legislation in effort to eradicate this problem.

According to Reuters, effective October 25, 2017, Honolulu has banned pedestrians from looking at their phone while crossing the street. If a police officer catches a pedestrian walking while distracted, they can be fined anywhere from $15 to $99 depending on how long they were looking down at their phone. Understandably, emergency calls are exempt from the ban.

This distracted pedestrian act has set out to address the fact that distracted driving is not only the problem, but that distracted walking also poses many dangers as well. Kirk Caldwell, Mayor of Honolulu, addressed the reason for the law by telling reporters, “we hold the unfortunate distinction of being a major city with more pedestrians being hit in crosswalks, particularly our seniors, than almost any city in the country.” 

While Honolulu is the first American city to begin addressing this distracted pedestrian issue, they are not alone alone outside the United States. Large cities “across the pond” such as London, England and Augsburg, Germany have begun experimenting on how to curb distracted walking in their own right. London has begun wrapping pads around lampposts to cushion the impact in the event that a distracted pedestrian walks directly into one. As the Michigan Law Firm, PLLC blog previously informed readers, Augsburg has installed traffic signals in the ground, so that they are visible to pedestrians whose are looking downward while using their phone.

While most can agree that Honolulu's attempt to protect pedestrians from being involved in pedestrian car accidents is a good idea, there are adversaries to this distracted walking bill. Honolulu resident Ben Robinson, claims that the bill infringes on personal freedom and encompasses government overreach. Robinson wanted to see the law repealed by telling the city council through written testimony, saying he wants the government to "scrap this intrusive bill, provide more education to citizens about responsible electronics usage, and allow law enforcement to focus on larger issues.”

Whether one agrees or disagrees with a law banning pedestrians from crossing the street while looking at their phones, it is undeniable that distracted walking presents many dangers to pedestrians walking along busy roads. Anyone walking down Woodward, Avenue in Michigan can tell you how often they've almost been hit by a car! Only time will tell however, if other large cities, including Detroit, Michigan, decide to follow Honolulu and pass distracted walking bans of their own.

In the meantime, look up from your phone when crossing the street! Whatever text you are sending or article you are reading can wait. Pedestrian safety is more important.

Pedestrians who cross busy without paying attention to traffic because they are consumed by their phones, are a danger to themselves and motorists. Pedestrians must be careful when crossing the street, and they must understand that whatever may be on their phone is not as important as their safety and can surely wait. Have you been in an accident involving distracted behavior? Call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

The 23rd Annual Woodward Dream Cruise Is Coming Up!

Residents and visitors to the Motor City are rejoicing as one of Metro Detroit’s most famous events is quickly approaching. The 23rd annual Woodward Dream Cruise will take place on Saturday, August 19th, 2017. For the first time, the Woodward Dream Cruise will be sponsored by Ford Motor Company because General Motors Co.’s Chevrolet brand discretely dropped their sponsorship after 6 years. Mark LaNeve, Vice President of US marketing sales and services for Ford, told the Detroit News, “(The) Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture. From Fiesta to GT, we’re obsessed with making driving fun, and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.” 

The Dream Cruise originated as a fundraiser for a soccer field in Ferndale in 1995. Nelson House and a group of volunteers were hoping to recreate the old school car heydays of the 1950s and 1960s on Woodward Avenue, which was America’s first highway. To House's surprise, 250,000 people showed up! That was 10 times the expected number! Today, the Woodward Dream Cruise has evolved into the world’s largest one-day automotive event. The Detroit News describes how “spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.”

The popularity of the yearly event only confirms the passion for old cars and connections to the auto industry’s long history that people everywhere enjoy. Each year, the Woodward Dream Cruise contributes $237 million to southeast Michigan's economy, along with attracting more than 1.3 million people to the event. The Detroit Free Press says 28% of these visitors are from outside the region. What keeps spectators coming back from more is the consistency of the old cars combined with the latest in motor vehicle technology.

President and CEO of the Dream Cruise, Tony Michaels, says, “There’s nostalgia, but we also have to think of younger generations,” other than the 1960s muscle car fans that first originated the event in 1995. Detroit automakers will display their latest performance and technology vehicles alongside the classics, appealing to all ages.  

The Woodward Dream Cruise itself might just be a one day event, but there are some other car related festivities happening in the Metro Detroit area in the days leading up to it. The week leading up to the Cruise will begin with Roadkill Nights on August 12, with Dodges drag racing down a part of Woodward Avenue in Pontiac, Michigan. Last year, the drag racing event was held the day before the Woodward Dream Cruise, but the hope is that moving it a week earlier will make it easier for more people to attend. 

As for the Woodward Dream Cruise attractions, the General Motors design staff will showcase their personal collector cars from 1 PM -7 PM on Tuesday, August 15, at Memorial Park, which is located at the intersection of Woodward Avenue and 13 Mile Road in Royal Oak. There will also be displays in Royal Oak, Michigan at Duggan’s Irish Pub and at Normandy Plaza. Ford owner clubs will also show their vehicles at Memorial Park in Pleasant Ridge, Michigan. 

The City of Ferndale, Michigan also has its own plans for the Woodward Dream Cruise as they have planned 3 days of Dream Cruise festivities beginning on Thursday, August 17. The events include a live broadcast of Detroit Public TV’s “Dream Cruise Road Show,” vintage police, fire, and military vehicles, TV and movie cars including the Batmobile, Munster Koach, and Monkeemobile, monster trucks, Mustangs of all eras, and a free outdoor screening of 1984 “Ghostbusters” movie. 

The official start of the Woodward Dream Cruise will technically be on Friday, August 18, with a ribbon cutting at Woodward and 9 Mile in Ferndale, followed by a lights and sirens parade up the avenue in vintage emergency vehicles. As the countdown to the big day begins, The Michigan Law Firm, PLLC wants to encourage motor vehicle safety at all times for spectators and drivers alike, so as to help prevent any car crashes or pedestrian accidents. Now, polish your old ‘Stang and roll down the roof, because the Dream Cruise is about to shift into full gear! 

There's just something about driving around in an antique convertible, top down and hair blowing in the summer breeze, that attracts thousands of people to the Woodward Dream Cruise each year. With motor vehicles of every shape and make cruising around Metro Detroit, it is hard for anyone to not enjoy the classic Michigan event. However, having so many drivers and spectators around so many vehicles can also increase the risk of car accidents and pedestrain crashes happening. If you or someone you know have been injured in an automobile crash, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Chrysler Portal: A Concept Vehicle Made With Millennials In Mind

They've popularized the selfie, revolutionized the uses for social media, and thrive off of constant action. Who are they? They are millennials of course!

Also known as Generation Y, millennials  are the youngest generation of adults, made up of people born from 1980-2000, who are currently coming in to their own in today's world. While most associations to millennials seem to be negative, for example, one big stereotype is that millennials are lazy and narcissistic, they are the future of the world and of the economy. Recently, however millennials have been labeled as “ruining the American economy,” since statistics have shown that millennials commute by car less than any other generation, thus raising concerns for the multi-billion dollar auto industry. 

To address this lack of millennial car consumer demand, Chrysler unveiled its all-electric Portal concept car at the Consumer Electronics Show in January, 2017. Fiat Chrysler, CNN News reports, is said to have spent 20 years conducting research on these potential customers, understanding their behavior and greatest vehicle desires. There is little surprise that technology was found to be the main requirement millennials were looking for in their cars. With the constant connections and multi-tasking young people do nowadays, both at home and in the workplace, automakers are developing new products with a different crowd in mind.

Chrysler Portal's Millennial Inspired Vehicle Features

  1. Portal’s most touted feature involves something as millennial as it gets: selfies. The car is able to take a photo of all six passengers, and then send the image to everyone’s mobile device so it can be shared on social media, connected via plug-in ports.
  2. Another important aspect of Portal is its music, a valuable part of the driving experience for potential millennial customers. The car allows everyone in the vehicle to combine their songs and videos into one shared playlist to listen to while on the road. Portal’s stereo also has “zoned audio” that lets passengers listen to different audio in different parts of the car, without wearing headphones. This technology also can amplify certain external sounds for the driver, like the sound of sirens from an approaching ambulance.
  3. A display screen on the car’s ceiling lets the vehicle’s occupants access a shared playlist from the passengers’ mobile devices, along with putting together things like a drive-thru dinner order. Portal can even pay for the dinner order by linking payment information with the feature.
  4. Portal also has a fully customizable interior. Indoor LED accent lighting can be changed to any color, and car sears may be moved back and forth along tracks and even removed completely to create more storage space. 
  5. All-electric, Chrysler's proposed vehicle can drive up to 250 miles on a full charge. In fact, just 20 minutes of charging allows vehicle operators to drive 150 miles. Not only is this convenient, but it caters to millennials' environmentally friendly mindset. 
  6. While Portal still has a steering wheel and pedals, its limited self-driving capabilities keep the product current with autonomous car technology. The steering wheel is able to fold into the dashboard when not in use. 
  7. Perhaps most importantly to the busy, career driven young person, Chrysler’s millennial-focused vehicle uses cameras with facial recognition software mounted on the outside of the car to recognize people approaching the vehicle. That allows for custom interior and entertainment features to automatically be set up for the passengers before they even enter the vehicle. Portal sounds like it has everything a millennial could ever dream for!

While automakers are busy working to develop new vehicles with millennial customers in mind, cities on the other hand, are continuing to expand public transportation and other alternative forms of getting around. This recent growth in alternative transportation including city bike share programs, like Detroit's own MoGo, is why Citylab predicts that millennials will rely less and less on cars. Additionally, people who have more money tend to drive more, and millennials just aren’t making much income right now.  Also, this age group cares more about their environmental impact than other generations, choosing other forms of transportation to get around in order to keep the planet clean.  

Chrysler seems to be on the right track in gearing their new motor vehicle concepts towards millennials. However, it is important to remember to focus on the road at all times, as fancy selfie features and multitasking audio systems may increase the chances of a car crash due to distracted driving. Millennials can call themselves the “cool” generation all they want, but new cars like the Portal must promote safety as well as tech savvy, because nothing is cool about causing a car crash.

By designing a vehicle tailored to millennial preferences and driving style, Chrysler's concept vehicle could become a hit among America's biggest generation. However, with the introduction of even more technology in the car, millennial drivers must remember to always keep their eyes on the road, no matter what angle the in-car selfie is snapping a photo from. If you or someone you know has been involved in a distracted driving car accident, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation.

Pokemon Go: Virtual Reality Game's Recent Real Life Accidents

As many people know, in today's tech-savvy world, keeping a cell phone in your car is dangerous, and it is even more dangerous to text or use an app on your smartphone while driving. Many apps require a person's attention on their phone screen for more than just a quick glance, which is more than enough time to cause a car collision. This time last year, the Pokémon Go app was just beginning to take users by storm, with people everywhere constantly discussing the game and traveling around town to "catch" the Pokémon. The game projects characters on the screen amid the player's actual surroundings, combining the virtual with reality. One year later, the game continues to develop new features and bring people together, with some even attending in-person live events to play the game. The popularity of the app has created yet another form of distracted driving, and has led to several motor vehicle accidents in Michigan and around the country.

In one example, a man crashed into a cop car in Baltimore, Maryland while playing Pokémon Go, last July. USA TODAY reported that the Pokémon Go enthusiast slammed into a parked Baltimore police car while playing the game on his phone. In body-camera video released by the Baltimore Police Department, several officers are seen standing near the police car as a Toyota Rav 4 slams into the police cruiser and continues driving. In the video, an officer runs after the vehicle, which stops near the end of the block, and the driver gets out of his car. The officer asks if everyone is ok, and the driver, whose face is blurred in the clip, shows the police officers his cellphone. “That’s what I get for playing this dumb--- game,” the man says to the officers. A spokesperson for the police department mentioned that the incident wasn't even the first one that week!

In Pittsburgh, Pennsylvania last summer, CBS News said that teen Autumn Deiseroth was hit by a car in an incident related to Pokémon Go. Deiseroth saud she did everything right while playing the game near her home, including looking both ways before crossing streets, but she was hit by a car anyway, after the game lured her across a busy highway. "She was not walking and playing the game," her mother, Tracy Nolan, told a CBS affiliate. "She was coming home to tell her mother she found Pokémon. I'm blaming the game itself because it's dragging kids across major highways. Kids don't need to be going across highways."

Here in Michigan, Pokémon Go is being blamed for a suspected drunk driver crashing into a parked car in Commerce Township, while his eyes were glued to his smartphone. According to the Detroit Free Press, a 28-year-old Walled Lake man fled in his wrecked car but was arrested after deputies followed a trail of vehicle debris from the crash to the suspect's home. The Oakland County Sheriff's Office said in a news release that deputies determined that the man had been under the influence of alcohol at the time of the crash and transported him to Huron Valley-Sinai Hospital for a blood draw via a search warrant. He was also treated for injuries sustained in the crash. The suspect told police he had been in the area searching for Pokémon on his phone, while driving, when he struck the parked vehicle. The driver was arrested following his treatment and was lodged in the Oakland County Jail pending charges.

Pokémon Go has even gone so far as to lead to fatal vehicle-pedestrian crashes. On October 14, 2016, 24-year-old Cody Soucie of Roseville, Michigan hit Ryan Mannes, 14, with his motorcycle while Mannes played Pokémon Go with two of his friends. Soucie had a blood alcohol content (BAC) of 0.14, which is almost twice the legal limit. Mannes had walked into the street to catch a Pokémon, as described in the Detroit Free Press, and was hit by Soucie upon returning to the sidewalk. Mannes was pronounced dead at the scene with catastrophic injuries. Soucie was charged with a felony crime that could lead to, up to 15 years in jail. 

Distracted walking, including looking down at cell phones, is an alarming new trend that poses a significant safety threat, in the form of inattentional blindness, to pedestrians and motorists alike. The National Safety Council emphasizes that pedestrians and drivers using cell phones are both impaired and too mentally distracted to fully focus on their surroundings. Of course, no one plans to be hit by a car while playing Pokémon Go. However, what is unknown to many people is that unintentional injuries are the fourth leading cause of death in the United States. Apps like Pokémon Go and virtual reality games are fun to play and are experiencing a surge in popularity, but users are advised to always be safe while playing, and to definitely never use them while driving, so as to help prevent a severe injury or car crash fatality. 

Additionally, there are several ways to avoid distracted driving accidents and drunk driving car crashes. Apps have recently been developed that actually work to minimize phone usage while in a vehicle. Car sharing services like Uber and Lyft are available to take people home so that people under the influence don't have to risk their life or the lives of those on the road by driving while intoxicated. Drunk driving and distracted driving are never okay, even if the goal is just to catch Pokémon. As games for smartphones multiply, safety and awareness must also increase, in order to avoid fatal car crashes.

Pokémon Go was created to bring the game to life and to get people to be more active and spent more time outdoors. While these are admirable goals from Niantic, the creater of Pokemon Go, it is important to be safe and vigilant while playing the game, and to never play while driving, as Niantic themselves warn. It is also important to be aware of one's surroundings at all times, because you never know when a vehicle headed your way, if your head is down and absorbed in a game. If you or anyone you know has been involved in a car accident caused by a distracted or drunk driver, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.

Pedestrian Deaths Increase Due To Wearing Headphones

In January 2017, Christopher Laurence Duncan was struck by an Amtrak train in Lima Township, Michigan and was later pronounced dead at the scene. Michigan State Police believe that Duncan was walking along the train tracks with his headphones on and did not hear the train approaching. The conductor onboard the train claims that he sounded his horn at Duncan and resorted to using the emergency stop brakes but was unable to stop in time to avoid the train crash. Despite the high speed and loud sounds of the train, which was going 76 mph towards him, Duncan remained blissfully unaware of the commotion because he was handicapped by the sounds blasting from his headphones instead.

Train vs Pedestrian Accidents Are On The Rise

Unfortunate and probably preventable deaths like Duncan’s have shown to be on the rise according to a study by LiveScience. The study gathered information from 116 vehicle accidents in the U.S. between 2004 to 2011 involving a pedestrian wearing headphones. The results highlighted that most of the civilians who were wearing headphones were under the age of 30. and that most of the vehicles involved in those accidents were actually trains. It should also be noted that more than 66% of the victims were also male.

The lead author of the study and ER doctor at University of Maryland Hospital for Children, Dr. Richard Lichenstein did divulge however that based on the data collected for the study, that it was hard to determine if the victims were crossing the tracks or had fallen onto the tracks. The data however did show that about a third of the vehicle drivers sounded the horn to alert the pedestrian before the impeding motor vehicle crash. 

In a statement, Dr. Lichenstein said, "Everybody is aware of the risk of cell phones and texting in automobiles, but I see more and more teens distracted with the latest devices and headphones in their ears. Teenagers may not be as experienced or as conscious of their surroundings, and they're just zoning in on their music."

As a result, nearly 70% of the 116 accidents reviewed in the study resulted in death. Researchers state that the pedestrians wearing the headphones are distracted and experiencing sensory deprivation which can lead to ‘inattentional blindness’. This means that the distracted person's mental attention has been reduced, which in turn causes them to be involved in accidents as they are not aware of any impeding dangerous situations around them. 

Ways To Mitigate 'Inattentional Blindness'

The best way to avoid an accident like the one Duncan was in, is by completely disconnecting one's self from electronic devices that cause some kind of sensory deprivation such as headphones, eye wear like virtual reality glasses, and other devices that draw a large amount of attention away from other senses. If such devices must be used, it is important to try limit the amount of distraction by turning down the brightness or volume of the device, especially when in public.  It is also important to watch the social cues of others in the vicinity to infer if danger is imminent. 

Inattentional blindness is a serious mental handicap that many people can be unaware that they are experiencing. It is human nature to believe that we can multitask and take in our surrounds at the same time without error. However likely that maybe for some people, such behaviors are usually unsafe. Like pedestrians, motorists who talk or text on the phone while driving are also engaging in this dangerous multitasking behavior and are placing others at risk.

Dr. Lichenstein's study is one of many showing the increasing hazardous situations pedestrians are placing themselves in by becoming preoccupied with their wireless devices. Headphones cause users to zone out one's surrounding which in turn can lead to them not reacting in time to avoid being involved in a motor vehicle accident. Have you or loved one been injured in a car or train accident as a pedestrian? Call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. When you are fighting for your rights, having an experienced and knowledgeable law firm in your corner is an advantage you need.